The "party" mostly consisted of waiting in line, but they did give out free goodies and the excitement of everyone in line made it feel a bit like a party. I estimate that there were 300 people in line, about 295 of which were young males.
The event had a Black Friday feel to it, but it was much more organized. Everyone had an assigned number so there wasn't any reason to run around the store or cut in line like you might see on Black Friday. I took a video of the event, but you can't see much in the outdoor shots since it was night.
Todd stayed up nearly all night playing the game. He managed to make it to school on-time this morning, believe it or not.